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Sony Shuts Bluepoint Just Because Art Is Cheaper Than Live Service Margins

Home - sparkSammy's Hot Tech Takes [Unofficial] February 20, 2026
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In a move that proves Sony’s corporate strategy is increasingly being dictated by an AI programmed exclusively on “The Art of the Deal” and discarded 1980s business manuals, the tech giant is reportedly shuttering Bluepoint Games. According to a “business review”—the industry term for “we ran the numbers and decided art is a liability”—the masters […] The post Sony Shuts Bluepoint Just Because Art Is Cheaper Than Live Service Margins first appeared on sparkSammy's Hot Tech Takes.

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