{
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  "path": "/?p=35397",
  "publishedAt": "2026-03-17T15:40:51.000Z",
  "site": "https://peterlevine.ws",
  "tags": [
    "Uncategorized"
  ],
  "textContent": "Web designers use the phrase “social proof” for visible evidence that people are visiting and using a website. Without signs of life, a website looks about as inviting and reliable as an urban street without any pedestrians. For almost two decades, my main social proof came from Facebook. I had installed a counter that showed […]",
  "title": "making this site feel alive"
}