{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidahiky7hsvnohz2pdc33szjtpwg562vruoxplsaw72yxethdgdya",
    "uri": "at://did:plc:xzeyd65pbeodptla7fwyxtgb/app.bsky.feed.post/3mk4sye53via2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreih3zpxqhbhrlpny7gvl5lfx7gpcrndvqbdabdlhb76tmjkabgiqoa"
    },
    "mimeType": "image/png",
    "size": 1021489
  },
  "path": "/entertainment/articles/1234975835/clowncore-trend-gen-z/",
  "publishedAt": "2026-04-22T21:12:22.000Z",
  "site": "https://www.sheknows.com",
  "tags": [
    "Culture",
    "Entertainment",
    "Chappell Roan",
    "Lady Gaga",
    "tiktok"
  ],
  "textContent": "On social media, fashion week runways, red carpets and festival main stages, clown-inspired makeup and outfits are having an extended moment, and Gen Z are leaning in. But clowncore serves more than just an aesthetic function. The trend first emerged in 2022 as a hashtag largely popularized on TikTok. In videos on the platform, fashion […]",
  "title": "Why Gen Z Can't Get Enough Of Clowns"
}