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  "path": "/parenting/articles/1234975212/business-of-baby-naming-changed-expert/",
  "publishedAt": "2026-03-03T16:30:38.000Z",
  "site": "https://www.sheknows.com",
  "tags": [
    "Baby Names",
    "Parenting",
    "baby name",
    "baby name meanings",
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  "textContent": "Choosing a baby name has become so much more complicated in recent years — especially as the pressure to find the perfect moniker has risen. That’s why many parents-to-be are turning to baby name consultants like Hannah Emery to help them choose a meaningful name for their little one. Emery, consultant at Janus Name Journeys, […]",
  "title": "How the Business of Baby Naming Has Changed Over the Decades: 'There Was a Lot Less Pressure'"
}