I turned this plastic bottle into new plastic - why was it so hard?
Nebula – Indie Streaming [Unofficial]
April 16, 2026
Recycling is one of the most complex industries in the US. It’s highly localized and not all that profitable. So what’s actually going on? I followed the entire lifecycle of a plastic bottle to find out.
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Ever wonder who pays me what in these videos? I’ll tell you!
No one paid us anything to make this. We (Morning Brew) funded this entirely and retain full editorial control. Republic did give us that cool little lego truck, though.
Intro music by Caleb Moore https://open.spotify.com/artist/5MvhDtSpUj3Y95BuiRtnp2?si=1-vmTXI4Sg2giXkJxEVGlA&nd=1&dlsi=f58de4683a4c4acc
Further reading
Glass Half Full https://glasshalffull.co/
Professor Lily’s book, Resisting Garbage https://utpress.utexas.edu/9781477323700/
Citizen Coke https://bookshop.org/p/books/citizen-coke-the-making-of-coca-cola-capitalism-bartow-j-elmore/92de4b9ce8f7b948
Coca-Cola lowers ambition with new 2035 packaging sustainability targets
Wayback machine link for Coke’s World Without Waste https://web.archive.org/web/20180119172659/https://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-announces-new-global-vision-to-help-create
More on New Orleans recycling
City Council decision to drop universal recycling program followed opposition from waste haulers - Verite News New Orleans
You had questions about recycling in New Orleans. Here’s what we know.
As deadline approaches, mayor seeks to revive no-cost federal grant for universal recycling — but does not want money for carts - Verite News New Orleans
Discussion in the ATmosphere