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  "path": "/videos/morningbrew-how-much-does-it-cost-to-survive-the-apocalypse/",
  "publishedAt": "2026-02-19T17:21:40.000Z",
  "site": "https://nebula.tv",
  "tags": [
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  "textContent": "\n\nDoomsday prepping used to be a weird, fringe obsession but now about 1/3rd of American adults are prepping for a doomsday scenario. Paranoia about pandemics, nuclear wars, civil unrest, financial collapse etc. have made doomsday prepping much more mainstream. The ‘disaster preparedness’ industry sells everything from meal buckets to luxury doomsday bunkers that can go for millions. So how much would it actually cost to survive the apocalypse?",
  "title": "How much does it cost to survive the apocalypse?"
}