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  "description": "Microsoft Defender for Office 365 will tag promotional emails as \"promotions\" and can auto-move them to a Promotions folder, learning from user actions to improve sorting. Rollout begins mid-April 2026 (preview) and July 2026 (general availability) worldwide, affecting all tenants with configurab...",
  "path": "/m365-message-center/message/mc1279093/",
  "publishedAt": "2026-04-14T00:00:06.000Z",
  "site": "https://blog.tophhie.cloud",
  "textContent": "🚨\n\n**Major Update:** This post contains a significant change that may impact your organisation.\n\n**[Introduction]**\n\nWe are enhancing how **Microsoft Defender for Office 365** identifies and manages promotional email. Promotional messages will be tagged as “promotions” (previously “Bulk” in preview) and can be moved automatically to a new Promotions folder. The system learns from user actions, such as moving messages into or out of the **_Promotions folder_** and applies those preferences to future messages. These improvements reduce inbox clutter and help users stay focused while still receiving promotional content they want.\n\n**[When this will happen]**\n\n  * **Public Preview (Worldwide):** We will begin rolling out in **mid-April 2026** and expect to complete by**late April 2026**.\n  * **General Availability (Worldwide):** We will begin rolling out in**early July 2026** and expect to complete by **late July 2026**.\n  * **General Availability (DoD, GCC, GCC High):** We will begin rolling out in **early July 2026** and expect to complete by **mid-August 2026**.\n\n\n\n**[How this affects your organization]**\n\n_Who is affected_\n\n  * All organizations that use **Microsoft Defender for Office 365** across Worldwide, GCC, GCC High, and DoD clouds\n\n\n\n _What will happen_\n\n  * Incoming promotional messages will be tagged as “** _promotions_**.”\n  * If the **Bulk Moves Enabled setting** is turned on, tagged messages will automatically move to a **Promotions folder** created in user mailboxes.\n  * The system will learn from user actions when they move messages into or out of the Promotions folder. Future messages will follow the learned behavior.\n  * Users will be able to **create inbox rules that reference the promotions tag**.\n  * **During the Public Preview:**\n    * **Tagging will be opt-in** and configured using Exchange transport rules.\n    * Folder routing will be enabled through anti-spam policy settings (“Bulk moves enabled”).\n    * Both features will be able to be scoped to pilot security groups for a staged rollout.\n  * **At Worldwide General Availability, tagging will be enabled by default for all tenants.**\n\n\n\n_Figure one - Admin configuration for tagging using exchange transport rule (required for public preview opt-In):_\n\n__\n\n_Figure two - Admin configuration for Bulk moves enabled to provision the promotions folder:_\n\n__\n\n_Figure three - System tagging of “Promotions” in outlook client and promotions folder:_\n\n _Figure four - User inbox rules using the promotions” tag:_\n\n**[What you can do to prepare]**\n\n  * No action is required at this time.\n  * Review your internal mailbox and message handling guidance and update training materials if needed.\n  * If you plan to participate in the Public Preview, review your Exchange transport rule and anti-spam policy configurations to determine if you want to opt-in.\n  * Monitor the product documentation. A link will be added to this post when it becomes available.\n\n\n\n**[Compliance considerations]**\n\n**Question**| **Answer**\n---|---\n**Does the change alter how existing customer data is processed, stored, or accessed?**| **Yes.** Incoming email will receive the promotions classification and may be moved automatically to the Promotions folder depending on admin configuration.\n**Does the change introduce or significantly modify AI or ML that interacts with customer data?**| **Yes.** The system learns from user actions when they move messages and applies that learning to future similar messages.\n**Does the change include an admin control, and can it be controlled through Entra ID group membership?**| **Yes.** Admins can enable or disable Bulk Moves Enabled and can opt in to tagging during Public Preview. These controls can be scoped using existing admin delegation models.\n**Does the change allow a user to enable or disable the feature themselves?**| **Yes.** Users can override tagging behavior by moving messages in or out of the Promotions folder, which trains the ML model and adjusts future message handling.",
  "title": "MC1279093: Microsoft Defender for Office 365: Enhancing how we handle promotional mail",
  "updatedAt": "2026-04-14T00:00:06.828Z"
}