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  "path": "/news/with-the-rise-and-rise-of-the-ever-cheaper-direct-to-consumer-cycling-brands-does-provenance-even-matter-any-more",
  "publishedAt": "2026-02-19T11:57:54.000Z",
  "site": "https://www.cyclingweekly.com",
  "tags": [
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  "textContent": "Rob Quirk's new film, 'Provenance', let's us in on  a handmade process reminding us that provenance is part of value creation, especially when it comes to making brilliant bikes.",
  "title": "With the rise of direct-to-consumer cycling brands, does provenance matter anymore?",
  "updatedAt": "2026-02-19T13:15:44.000Z"
}