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  "description": "The We. Communications Asia-Pacific president discusses brand communities, crisis-prone startups, and the region's growth outlook.",
  "path": "/cannes-podcast-wes-nitin-mantri-on-community-crisis-and-counsel/",
  "publishedAt": "2026-06-30T10:32:12.000Z",
  "site": "https://www.earned-first.com",
  "tags": [
    "Earned First Cannes podcast",
    "RSS",
    "Apple Podcasts",
    "Spotify",
    "YouTube",
    "More"
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  "textContent": "Recorded at Cannes Lions 2026, We.Communications Asia-Pacific president Nitin Mantri discusses how brands such as Adidas and ITC have built genuine community participation rather than advertising-driven attention, and why measuring community value means tracking behaviour change and outcomes rather than campaign activity.\n\nHe also addresses why startups in India are especially crisis-prone, the uneven influence of the CCO role relative to other markets, and the pressure on comms fees despite rising demand for senior counsel. The conversation closes with a regional view across India, China, Singapore, Australia and Malaysia, and the geopolitical headwinds facing Brand India.\n\n<a href=\"https://rss.com/podcasts/earned-first/2953706/\">Cannes: WE's Nitin Mantri on community, crisis and | RSS.com</a>\n\nThe Earned First Cannes podcast is produced by Reel Films.\n\nSubscribe here: RSS | Apple Podcasts | Spotify | YouTube | More",
  "title": "Cannes Podcast: We's Nitin Mantri on community, crisis and counsel",
  "updatedAt": "2026-07-06T10:41:44.223Z"
}