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  "description": " As AI becomes ubiquitous, sound judgement, good taste and the ability to build trust are valuable differentiators, according to communications leaders at a Penta roundtable in Cannes.",
  "path": "/cannes-why-human-judgement-matters-more-than-ever-in-an-ai-world/",
  "publishedAt": "2026-06-29T15:50:15.000Z",
  "site": "https://www.earned-first.com",
  "tags": [
    "Subscribe now"
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  "textContent": "The AI narrative that confronts PR practitioners every day tends to be one of total transformation. Yet the reality for most large organisations is cautious, pilot-driven implementation. Enterprise-scale transformation is still rare, with only a small percentage of companies feeling they have reached an advanced stage of AI adoption.\n\nThis was the issue that comms leaders sought to unpack in a roundtable discussion sponsored by **Penta Group** at Cannes last week. Led by Arun Sudhaman, founding editor of **Earned First** , the group included:\n\n  * Abhinav Kumar, global CMO, Tata Consultancy Services\n  * Caitlin O'Neill, director of corporate communications, IBM\n  * Damon Jones, CCO, P&G\n  * Eleanor Hawkins, head of policy communications, Reflection.ai\n  * Jamie McLaughlin, founder and CEO, Monday Talent\n  * Jeff Donald, communications lead, R&D / regulatory medical, safety and compliance, Bayer\n  * Jim O'Leary, CEO, Penta Group\n  * Michelle Masek, founder and CEO, Honeyjar\n  * Nidhi Sinha, executive director of global communications, Boston Consulting Group\n  * Nishita Virkar, head of strategic communications, Abu Dhabi Department of Culture and Tourism\n  * Paul Millman, creative marketing lead, Commonwealth Fusion\n  * Tina McCorkindale, president and CEO, IPR\n\n\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Cannes: Why human judgement matters more than ever in an AI world",
  "updatedAt": "2026-06-29T15:51:41.166Z"
}