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  "description": "The founder of Honda Office and PR Collective Asia on why Japanese companies are under-communicating in Southeast Asia.",
  "path": "/podcast-tetsuya-honda-on-japan-incs-global-comms-challenges/",
  "publishedAt": "2026-06-16T11:59:36.000Z",
  "site": "https://www.earned-first.com",
  "tags": [
    "the launch of PR Collective Asia",
    "Earned First podcast",
    "Earshot Media",
    "RSS",
    "Apple Podcasts",
    "Spotify",
    "YouTube",
    "More"
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  "textContent": "Tetsuya Honda spent nearly 20 years at Fleishman Hillard before leaving to build Honda Office, a strategy-only consultancy operating without permanent staff or execution mandates. Earlier this year he extended that model across six Southeast Asian markets with the launch of PR Collective Asia, a network of individual specialists serving Japanese companies with regional ambitions.\n\nIn this conversation with David Blecken, research and insights editor of Earned First, Honda examines why Japanese companies — despite strong brand equity and long-established regional presence — continue to under-invest in communications strategy in Southeast Asia. He discusses the structural gap between Tokyo headquarters and local subsidiaries, why Korean competitors have developed more sophisticated international communications, the case for integrating corporate and product brand strategy, and where AI can and cannot help Japanese companies move faster.\n\n<a href=\"https://rss.com/podcasts/earned-first/2919350/\">Tetsuya Honda on Japan Inc's global comms challeng | RSS.com</a>\n\nThe Earned First podcast is produced by Earshot Media.\n\nSubscribe here: RSS | Apple Podcasts | Spotify | YouTube | More",
  "title": "Podcast: Tetsuya Honda on Japan Inc's global comms challenges",
  "updatedAt": "2026-06-16T11:59:37.243Z"
}