Podcast: Holding groups, CMOs & Cannes with Charlotte Mceleny

Charlotte Mceleny has seen the PR and marketing industry from both sides, through 15 years as a journalist, then inside a holding group at Monks. In this conversation, she and Arun Sudhaman work through what's actually happening to the holding group model, why PR keeps failing the measurement test, what the CMO role is becoming under CFO pressure, and whether Cannes still means what it once did. Holding groups, CMOs & Cannes with Charlotte Mcele | RSS.com The Earned First podcast is produced by Earshot Media. Subscribe here: RSS | Apple Podcasts | Spotify | YouTube | More