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  "description": "New entity will combine creative PR and IP management, while privatising the country's second-biggest PR firm.",
  "path": "/japans-ssu-to-integrate-with-entertainment-firm-akatsuki/",
  "publishedAt": "2026-05-15T07:51:26.000Z",
  "site": "https://www.earned-first.com",
  "tags": [
    "Subscribe now"
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  "textContent": "Akatsuki, a Japanese entertainment company with a focus on mobile gaming, has launched a bid to acquire Sunny Side Up Group (SSUG), Japan's second-largest PR firm by revenue.\n\nFramed as a strategic management integration, the deal would see Akatsuki acquire SSUG shares at 1,320 yen per share, a figure nearly 45% above the six-month average.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Japan's SSU to integrate with entertainment firm Akatsuki",
  "updatedAt": "2026-05-15T07:51:27.056Z"
}