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Japan's SSU to integrate with entertainment firm Akatsuki

Earned First May 15, 2026
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Akatsuki, a Japanese entertainment company with a focus on mobile gaming, has launched a bid to acquire Sunny Side Up Group (SSUG), Japan's second-largest PR firm by revenue.

Framed as a strategic management integration, the deal would see Akatsuki acquire SSUG shares at 1,320 yen per share, a figure nearly 45% above the six-month average.

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