New advisory collective takes on Japan Inc's ASEAN challenge

A new advisory network has launched to help major Japanese companies build brand reputation and trust more effectively in Southeast Asian markets, marking the latest example of how decentralised agency models are building on the expertise of independent PR practitioners.

PR Collective Asia, launched by former Omnicom PR veteran Tetsuya Honda, president and CEO of Honda Office, aims to not only separate strategic planning from execution, but also encourage the integration of corporate communications and marketing. The network comprises senior communicators from six markets: Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.

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