Alex Malouf launches MENA comms consultancy

Middle East communications veteran Alex Malouf has departed KSA real estate company Roshn to launch his own consultancy, Earned First can reveal.

Narrative Shapers will aim to support storytelling, media training and event preparation for executives and organisations in Saudi Arabia and the Gulf region, particularly in terms of international audiences. Led by Malouf, who has been based in KSA for the past four years, the firm's launch comes amid numerous initiatives — including Vision 2030 — to attract tourism and investment to the Kingdom.

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