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  "description": "Sanae Takaichi’s rise illustrates how personality, tone and shareability have become as important as policy detail, normalising populist strategies in politics and beyond.",
  "path": "/political-comms-gets-personal-in-japan/",
  "publishedAt": "2026-02-27T07:34:21.000Z",
  "site": "https://www.earned-first.com",
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  "textContent": "Think of traditional Japanese politics and politicians, and a host of monochromatic words and images may come to mind. Colour and clarity probably do not. Yet those are two of the new prime minister's hallmarks. Sanae Takaichi's straight-talking, no-nonsense personal style has the potential to renew interest in politics among a disconnected generation of voters. It could also change the way other politicians address their stakeholders — for better or worse.\n\nThe Liberal Democratic Party (LDP) has only lost power twice in Japan's post-war history, but that doesn't mean that it has kept voters inspired. It has long been seen as the 'realistic' choice, a bit like the adage that no-one ever got fired for buying IBM. With Takaichi's arrival, it has suddenly become much less boring.\n\n\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Political comms gets personal in Japan 🇯🇵",
  "updatedAt": "2026-02-27T07:34:21.528Z"
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