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  "description": "Finn Partners chair of health and purpose Gil Bashe joins the Earned First podcast to discuss the healthcare sector's trust crisis.",
  "path": "/podcast-gil-bashe-on-healing-the-healthcare-system/",
  "publishedAt": "2026-02-22T04:30:42.000Z",
  "site": "https://www.earned-first.com",
  "tags": [
    "Gil Bashe on the healthcare sector's trust crisis",
    "Earned First podcast",
    "Earshot Media",
    "RSS",
    "Apple Podcasts",
    "Spotify",
    "YouTube",
    "More",
    "Take the 10-minute survey here"
  ],
  "textContent": "In this episode of the Earned First podcast, **Gil Bashe** , chair of health and purpose at Finn Partners, argues that healthcare’s most urgent crisis is no longer innovation or access, but institutional credibility. Speaking during a visit to India, Bashe draws on his new book, Healing the Sick Care System: Why People Matter, to explain how healthcare systems have become optimised for process, compliance, and risk management—often at the expense of patient belief and human connection.\n\nThe conversation explores increasing scepticism towards healthcare institutions is, how health influencers are filling a trust vacuum left by institutions, and why misinformation has become a symptom of credibility failure. Bashe also addresses the depth of public anger directed at insurers, the global legitimacy gap between institutions and community voices, and what healthcare communicators must unlearn in a low-trust environment.\n\nGil Bashe on the healthcare sector's trust crisis\n\nThe Earned First podcast is produced by Earshot Media.\n\nSubscribe here: RSS | Apple Podcasts | Spotify | YouTube | More\n\n🔮\n\n****PR 2030: How is PR transforming across APACMEA?****\nIndustry execs are invited to take part in a new study on how communications is evolving across Asia-Pacific, the Middle East & Africa. Take the 10-minute survey here and help us provide a more realistic picture of how comms is changing.",
  "title": "Podcast: Gil Bashe on healing the healthcare system 🎙️",
  "updatedAt": "2026-02-22T07:42:39.013Z"
}