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  "path": "/insights/the-content-channel-your-banking-competitors-are-ignoring-that-gen-z-and-millennials-are-on-every-day/",
  "publishedAt": "2026-06-10T13:50:49.000Z",
  "site": "https://www.alabamamediagroup.com",
  "tags": [
    "Insights",
    "finance",
    "whitepaper"
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  "textContent": "Download Our Report  Financial institutions spend a lot of money on channels their best prospects don’t use, and almost nothing on channels where those prospects spend hours every day. Here’s what our research found: YouTube is the top research channel for Gen Z consumers (58%) and the second-highest for Millennials (45%). TikTok reaches nearly  [...]",
  "title": "The Content Channel Your Banking Competitors Are Ignoring (That Gen Z and Millennials Are On Every Day)"
}