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  "path": "/insights/generation-z-is-already-banking-are-you-on-their-radar/",
  "publishedAt": "2026-06-09T13:26:25.000Z",
  "site": "https://www.alabamamediagroup.com",
  "tags": [
    "Insights",
    "finance",
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  "textContent": "Download Our Report  Gen Z is no longer a future audience. The oldest members of this cohort are 27. They have jobs, they have debit cards, they have growing credit needs, and they are very much in the market for financial relationships. They are also, according to our research, largely up for grabs. Fifty-four  [...]",
  "title": "Generation Z Is Already Banking. Are You on Their Radar?"
}