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  "path": "/insights/35-of-your-best-new-customers-found-you-through-a-family-member-are-you-capitalizing-on-that/",
  "publishedAt": "2026-06-08T18:38:20.000Z",
  "site": "https://www.alabamamediagroup.com",
  "tags": [
    "Insights",
    "finance",
    "whitepaper"
  ],
  "textContent": "Download Our Report  If you asked your last 50 new account holders how they first heard about your institution, what would they say? If you’re like most community banks and credit unions, the most common answer would be: ‘Someone in my family told me about you.’ Our 2026 American Financial Consumer study found that  [...]",
  "title": "35% of Your Best New Customers Found You Through a Family Member. Are You Capitalizing on That?"
}