{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreieyawxjdsrqlbde75nbla74m2bmr55pwjl6thmnmf7bqdwphbezpm",
    "uri": "at://did:plc:xefgxlmhgeupnhxenvzoth3g/app.bsky.feed.post/3mnucuhaswh62"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifr43dmfphbuauq55vrq6dvvxornyib6yum73byidy3kle63he3hu"
    },
    "mimeType": "image/jpeg",
    "size": 261271
  },
  "path": "/insights/what-millennials-check-before-they-open-a-bank-account-its-not-just-the-rates/",
  "publishedAt": "2026-06-09T13:27:39.000Z",
  "site": "https://www.alabamamediagroup.com",
  "tags": [
    "Insights",
    "finance",
    "whitepaper"
  ],
  "textContent": "Download Our Report  Millennials are the most financially active generation in our 2026 study. They are the most likely to seek out financial information, the most responsive to social media content from financial institutions, and the most engaged with product research across digital channels. They are also in the highest-stakes life stage of any  [...]",
  "title": "What Millennials Check Before They Open a Bank Account (It’s Not Just the Rates)"
}