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  "path": "/insights/49-of-consumers-google-your-institution-before-deciding-what-do-they-find/",
  "publishedAt": "2026-06-09T13:27:51.000Z",
  "site": "https://www.alabamamediagroup.com",
  "tags": [
    "Insights",
    "finance",
    "whitepaper"
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  "textContent": "Download Our Report  When a consumer is ready to open a new account or switch institutions, their first move is almost always digital. Forty-nine percent of consumers in our study use Google Search to research specific financial products. Thirty-four percent rely on friends and family recommendations. Twenty-eight percent check online reviews. Your search presence  [...]",
  "title": "49% of Consumers Google Your Institution Before Deciding. What Do They Find?"
}