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  "path": "/2026/05/13/why-long-term-growth-is-crucial/",
  "publishedAt": "2026-05-13T18:13:10.000Z",
  "site": "https://www.alabamamediagroup.com",
  "tags": [
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  "textContent": "Lending a hand to a community credit union  Lending a hand to a community credit union     Conversations with home service business owners often start the same way: \"Show me the ROI. I need to know that if I spend $5,000 this month, I'm getting $15,000 in jobs.\" It's a fair  [...]",
  "title": "Upper Funnel vs. Lower Funnel: Why Long-Term Growth is Crucial"
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