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  "publishedAt": "2026-06-05T07:09:53.000Z",
  "site": "https://upstract.com",
  "textContent": "Golf is experiencing something of a boom. Following a resurgence during the pandemic, participation numbers hit record heights last year. More than 160 million people around the world played some form of golf in 2025, marking an almost 50% rise from 2023. The US alone is projected to pass 50…",
  "title": "Golf equipment is already a multibillion-dollar market. AI could be about to supercharge it"
}