Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign
Upstract [Unofficial]
May 26, 2026
Starbucks Korea has suffered a “very significant” drop in sales after a marketing campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters triggered a public outcry, according to the coffee chain’s local operator. Shinsegae Group, whose subsidiary E-Mart owns the coffee…
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