Analysis: Millions fewer visitors, billions in lost tourism dollars. The impact of how the world perceives the US right now

There’s no sugarcoating it. The complete 2025 data is in, and the message is clear: International visitors stayed away from the US in the first real year-over-year decline since the Covid-19 pandemic. The drop in visitors was larger than during the global recession of 2008. This time, it wasn’t a…