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  "publishedAt": "2026-05-14T04:24:27.000Z",
  "site": "https://upstract.com",
  "textContent": "YouTube once funded creator-driven original content — but the streaming giant wound that down several years ago and instead embarked on a strategy to promote shows YouTubers are already producing themselves. That makes YouTube an outlier during TV upfronts week: It’s making an ad pitch to Madison…",
  "title": "YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront"
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