Universal recipes for startup success are impossible: once good ideas are widely adopted, founders converge on the same moves, erasing any competitive moats (Jerry Neumann/Colossus)

Jerry Neumann / Colossus: Universal recipes for startup success are impossible: once good ideas are widely adopted, founders converge on the same moves, erasing any competitive moats — Startup pundits sold us a failed science of entrepreneurship. The Red Queen offers something better.