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  "publishedAt": "2026-02-22T14:46:38.000Z",
  "site": "https://upstract.com",
  "textContent": "Tech site MacRumors reported that Jeff Pu, an equity analyst at GF Securities, said his firm’s recent supply chain research suggests Apple is prioritizing cost management to keep the 18 Pro and Pro Max starting prices \"unchanged\" or at a \"similar level\" to the 17 Pro models. In the U.S., the 17…",
  "title": "iPhone 18 Pro prices may not be higher than the iPhone 17 Pro despite rising costs"
}