The Celebrity Skincare Shift: How TikTok and Hollywood Changed Beauty Standards

For decades, the beauty industry ran on a simple premise: more is more. Foundation stacked thick enough to photograph under studio lights. Contour sculpted with surgical precision. Lashes, liner, and lipstick calibrated for a red carpet that never sleeps. Then, somewhere between a fifteen-second TikTok and a paparazzi photo of Hailey Bieber leaving a coffee...