{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreideta4vmgdwjxyop2k6biwkg7wg65oq6d57j7wmqsb3tg2lqhzswa",
    "uri": "at://did:plc:x3k3rtaoz3735mabf7ycavlz/app.bsky.feed.post/3mkkrtkydvyh2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiggzhz56bersoukj7ceficzjd7lkxpwus45dly633ka24woahmrgm"
    },
    "mimeType": "image/jpeg",
    "size": 123061
  },
  "path": "/rethinking-ais-impact-on-your-value-chain/",
  "publishedAt": "2026-04-28T07:00:56.000Z",
  "site": "https://roelwillems.com",
  "tags": [
    "AI",
    "Essays",
    "Strategy"
  ],
  "textContent": "Most AI thought leadership falls into two camps: hype or prediction. But there's a more relevant frame: the economics of viability. What's currently too expensive to do in your industry that becomes a real option when AI changes the cost equation? And what does that unlock?",
  "title": "Rethinking AI's Impact on Your Value Chain"
}