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  "path": "/2026/05/18/smartest-73-pushes-creativity-to-the-maximum/",
  "publishedAt": "2026-05-18T07:22:20.000Z",
  "site": "https://www.esteticamagazine.com",
  "tags": [
    "Editions",
    "Hair collection",
    "Trends",
    "USA",
    "World",
    "Hairstyles Collection",
    "Smartest 73",
    "Steven Smart",
    "Smartest 73 Pushes Creativity to the “Maximum”",
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  "textContent": "Smartest 73, the British artistic team led by Steven Smart, presents ‘Maximum’, a collection that embraces collaboration, contrast and cinematic intensity. Conceived from the visual language of a post-apocalyptic film, the collection explores a raw and expressive aesthetic where hair becomes the central narrative force. Far from polished perfection, ‘Maximum’ is built around controlled disorder. […]\n\nThe post Smartest 73 Pushes Creativity to the “Maximum” appeared first on EsteticaMagazine.com.",
  "title": "Smartest 73 Pushes Creativity to the “Maximum”"
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