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  "path": "/blog/japans-favorite-credit-card-turns-20.html",
  "publishedAt": "2026-03-04T12:44:16.000Z",
  "site": "https://rakuten.today",
  "tags": [
    "Blog",
    "Rakuten Innovation",
    "Tech & Innovation",
    "20th anniversary",
    "fintech",
    "Japan",
    "Rakuten Card"
  ],
  "textContent": "When Rakuten Card celebrated its 20th anniversary in July of 2025, it did so as a category leader in Japan, with over 30 million cards issued and a reputation for innovation. But back in 2005, this outcome was far from guaranteed. Rakuten Card was established after Rakuten acquired Kyushu-based finance company Kokunai Shinpan. The two organizations couldn’t have been more different; Kokunai Shinpan’s business followed a traditional consumer lending model, while Rakuten was …",
  "title": "Japan’s favorite credit card turns 20"
}