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  "path": "/2026/06/02/lectric-just-launched-a-new-e-bike-company-and-it-could-shake-up-the-premium-market/",
  "publishedAt": "2026-06-02T19:00:00.000Z",
  "site": "https://electrek.co",
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  "textContent": "When a new e-bike company launches, it’s usually not a huge deal. The industry sees new brands appear all the time, many of them little more than a logo slapped onto an existing bike from a Chinese catalog.\n\nBut Monarc isn’t just another startup hoping to make a splash – it’s all but guaranteed to set off a tsunami.\n\nmore…",
  "title": "Lectric just launched a new e-bike company, and it could shake up the premium market"
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