Tesla files new Roadster trademarks with unique badge ahead of launch

Tesla has filed two new trademark applications for the Roadster with the United States Patent and Trademark Office, revealing a stylized wordmark and a distinctive triangular badge that departs from the automaker’s standard branding approach. The filings are the clearest signal yet that Tesla is preparing to bring the long-delayed electric supercar to market — nearly nine years after the prototype was first unveiled. more…