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  "path": "/2026/04/28/the-uncomfortable-reality-behind-rivians-new-billion-dollar-e-bike-brand/",
  "publishedAt": "2026-04-28T11:56:00.000Z",
  "site": "https://electrek.co",
  "tags": [
    "News",
    "more…"
  ],
  "textContent": "A billion-dollar valuation is a headline that’s hard to ignore. And when it’s attached to a new e-bike brand spun out of a company like Rivian, it’s even harder not to get swept up in the excitement.\n\nBut zoom out for a moment, and a more complicated picture starts to emerge.\n\nmore…",
  "title": "The uncomfortable reality behind Rivian’s new ‘billion-dollar’ e-bike brand"
}