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  "path": "/fox/making-250m-hydration-break-ads-world-cup.html",
  "publishedAt": "2026-06-16T02:03:26.000Z",
  "site": "https://awfulannouncing.com",
  "tags": [
    "Fox Sports",
    "News",
    "Soccer",
    "Ysportshub",
    "2026 FIFA World Cup",
    "hydration breaks",
    "soccer on Fox"
  ],
  "textContent": "As the fifth day of World Cup competition draws to a close, Fox’s hydration break strategy has become abundantly clear. Despite reports of a “hybrid approach” that would supposedly see the network show the field and players during at least some hydration breaks, Fox has instead opted to go to full-screen advertisements during each and…",
  "title": "Fox likely making upwards of $250M on hydration break ads during World Cup"
}