Versant is betting its USA Network future on women’s sports nights
Awful Announcing [Unofficial]
June 12, 2026
Versant, the cable spinoff that separated from Comcast earlier this year, is betting heavily on women’s sports. Its newest wager is dedicating Monday and Wednesday primetime on USA Network to women’s programming year-round. Cynthia Littleton at Variety took an in-depth look at the strategy, speaking with USA Sports anchor Elle Duncan and Versant Media CEO…
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