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  "path": "/disney/super-bowl-ad-slots-fetching-9-million.html",
  "publishedAt": "2026-05-14T19:00:37.000Z",
  "site": "https://awfulannouncing.com",
  "tags": [
    "Disney",
    "ESPN",
    "News",
    "NFL",
    "Ysportshub",
    "super bowl commercials",
    "Super Bowl LXI"
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  "textContent": "Early indications suggest Disney’s lofty Super Bowl advertising expectations might have hit a speed bump. The company has reportedly sold more than 10 30-second Super Bowl commercials for around $9 million a piece, per Brian Steinberg in Variety. At $9 million per, the price falls about a million short of Disney’s initial ambitions to attract…",
  "title": "Disney Super Bowl ad slots fetching $9M per, short of $10M asks"
}