Disney reportedly seeks $10 million for 30-second ads in Super Bowl LXI

Disney is aiming high with its asking price for 30-second ad spots in the 2027 telecast of Super Bowl LXI, which marks the company’s first time televising the Super Bowl in 20 years. Perhaps too high, according to potential buyers. Brian Steinberg of Variety reports that Disney “has told advertisers it believes they should pay $10…