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  "path": "/college-basketball/march-madness-first-round-viewership-record-third-consecutive-year.html",
  "publishedAt": "2026-03-23T20:30:55.000Z",
  "site": "https://awfulannouncing.com",
  "tags": [
    "CBS",
    "College Basketball",
    "News",
    "TNT Sports",
    "2026 NCAA Men's Tournament",
    "CBB on CBS",
    "CBB on TNT",
    "march madness",
    "NCAA Men's Basketball Tournament",
    "Read more...",
    "March Madness first round sets viewership record for third consecutive year",
    "Awful Announcing"
  ],
  "textContent": "CBS Sports and TNT Sports are once again celebrating new record viewership for the first round of the NCAA Men’s Basketball Tournament. The networks announced on Monday that first-round viewership averaged 9.8 million viewers per window across CBS, TBS, TNT, and truTV between Thursday and Friday. That figure is up 6% versus last year’s average Read more...\n\nThe post March Madness first round sets viewership record for third consecutive year appeared first on Awful Announcing.",
  "title": "March Madness first round sets viewership record for third consecutive year"
}