Linear TV tops streaming again after Nielsen methodology change
Awful Announcing [Unofficial]
March 20, 2026
An unreleased report from Nielsen will find that linear television accounted for more viewing than streaming, according to a new report by The Wall Street Journal. That’s a stark reversal from a similar report from Nielsen in January and may be the result of methodological changes. According to The Wall Street Journal, streaming represented 41.9% Read more...
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