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  "path": "/2026/04/10/lazmall-dominates-lazada-birthday-sale-as-shoppers-shift-to-trusted-stores-malaysia/",
  "publishedAt": "2026-04-10T08:34:32.000Z",
  "site": "https://soyacincau.com",
  "tags": [
    "Digital Life",
    "News",
    "eCommerce",
    "Lazada",
    "Lazada Birthday Sale",
    "LazMall"
  ],
  "textContent": "Lazada says its LazMall segment recorded strong growth during its recent Birthday Sale campaign, with Malaysia emerging as one of the strongest markets. Across Southeast Asia, LazMall gross merchandise value (GMV) grew six-fold, while Malaysia alone saw LazMall GMV rise by more than 12 times compared to the non-campaign period. Lazada’s overall platform GMV increased […]",
  "title": "LazMall dominates Lazada Birthday Sale as shoppers shift to trusted stores"
}