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  "description": "What if enterprise software spread more like TikTok than Salesforce? French startup Leadbay is betting sales reps - not procurement teams - will drive the next wave of AI adoption, and investors are pouring millions into the idea.",
  "path": "/how-leadbay-is-bringing-chatgpt-style-growth-tactics-to-enterprise-software/",
  "publishedAt": "2026-05-19T21:49:40.000Z",
  "site": "https://www.frenchtechjournal.com",
  "tags": [
    "Subscribe now"
  ],
  "textContent": "Most AI sales tools today are competing for the same highly visible companies: startups posting endlessly on LinkedIn, SaaS firms hiring aggressively, and tech businesses generating oceans of digital signals.\n\nBut according to Leadbay CEO and co-founder Ludovic Granger, a large part of the real economy remains largely invisible to modern prospecting software.\n\n“The plumber, the HVAC contractor, the local manufacturer, the regional distributor - these traditional small and medium-sized companies are often excellent buyers, but they generate almost no digital signals,” he explained. “Regular prospecting tools simply don’t see them.”\n\nThat blind spot is precisely what Leadbay, a French-American AI startup backed by Y Combinator, is trying to solve.\n\nThe company, launched in 2023 by Granger and Milan Stankovic, recently raised $4.3 million in seed funding from investors including Y Combinator, Rebel Ventures, and Deel Ventures to develop what it calls an “inference model” capable of identifying small and mid-sized businesses that existing sales tools ignore.\n\nBut while the AI layer is ambitious, Leadbay’s real differentiator may actually be its go-to-market strategy.\n\nRather than behaving like traditional B2B software, the company is increasingly borrowing tactics from consumer AI products like ChatGPT and Claude - combining freemium onboarding, addictive usage loops, TikTok-style marketing, and community-driven adoption to spread through companies from the bottom up.\n\n## **The AI Sales Blind Spot**\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "How Leadbay Is Bringing ChatGPT-Style Growth Tactics to Enterprise Software",
  "updatedAt": "2026-05-19T23:49:40.820Z"
}