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  "description": "What began as a broke student’s side project is fast becoming one of France’s strangest - and most intriguing - mobility startups. Meet SKWHEEL, the Norman company that is reinventing skiing for a warming world.",
  "path": "/from-snowless-slopes-to-ces-how-three-french-founders-invented-electric-skis-and-accidentally-created-a-new-sport/",
  "publishedAt": "2026-05-15T11:38:34.000Z",
  "site": "https://www.frenchtechjournal.com",
  "tags": [
    "Subscribe now"
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  "textContent": "At first, SKWHEEL (amusingly pronounced “Squeal”) sounds like the kind of startup idea dreamt up at 2 am after too much “après-ski’: electric skis without snow.\n\nAnd yet, somewhere between the roads of outer Honfleur, the slopes of a snow-starved French ski station, and the showfloor of CES Las Vegas, the concept appears to have escaped the realm of gimmick and entered something far more serious: the creation of an entirely new sport category.\n\nToday, the Normandy-based startup claims to have created the world’s first electric skis: battery-powered, all-terrain gliding devices capable of carving across asphalt, dirt tracks, gravel, and mountain roads at speeds of up to 25km/h.\n\nYes, it sounds slightly absurd. Which is partly why people love it.\n\n### **Born From Frustration and a Rejected Engineering School Application**\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "From Snowless Slopes to CES: How Three French Founders Invented Electric Skis and Accidentally Created a New Sport",
  "updatedAt": "2026-05-15T13:38:34.532Z"
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