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  "description": "Atari CEO Wade Rosen explained how he plans to revive the iconic brand from the ashes through retro games and the right choices of developers.",
  "path": "/atari-ceo-wants-to-make-the-company-the-best-retro-brand/",
  "publishedAt": "2026-05-17T08:45:11.000Z",
  "site": "https://gamingally.net",
  "tags": [
    "gaming guides",
    "system requirements",
    "Instagram",
    "Twitter"
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  "textContent": "Atari's CEO shared his vision for the company's future and the slow but steady steps he plans for the brand's resurgence. One of the most established names in the gaming world, **Atari** seems determined to bring the legacy of the past into the modern world.\n\n**Atari** is probably the brand most associated with the first explosion of the home console revolution. However, the company is also remembered for the massive crash of the video game industry in the US before the Nintendo Entertainment System was released in 1985. Over the years, Atari's mission has changed many times; they tried retro consoles, game collections, and even a next-generation console. Now, CEO Wade Rosen is being more selective in the brand's choices, building everything on a 'retro revival.'\n\n## Atari Wants to Make a Good Bubsy Game for the First Time\n\n41-year-old Wade Rosen is at the right age to understand the importance of the Atari brand in gaming history, and his goal is to make the company the best retro brand in the world. In an interview with Bloomberg's Jason Schreier, Rosen described the brand's past failures as learning experiences. Stating that he wants to improve people's lives through Atari's existence, Rosen emphasized that he is not there just to hand the company over to another owner.\n\n'We certainly care about the value of the company and want it to be successful. But our goal is not to turn it into something and sell it. Our goal is to revive Atari and make it a company that exists in the world and improves people's lives. Just as Nintendo's existence improved my life.'\n\nProjects like the Atari Gamestation Go, one of Atari's recent moves, show how faithful the brand remains to its retro roots. While talking about the success they achieved with the Bubsy IP, Rosen said that with the upcoming **Bubsy 4D** , they aim to make a truly 'good' Bubsy game for the first time. He stated that trusting a proven development team like **Fabraz** would reduce the risks of making a Bubsy game in 2026.\n\nRosen said, 'When you find a team that is already offering very good games in its genre and working at full capacity, you greatly reduce the risk of these projects.' While the popularity of retro games is increasing day by day, collections like Xbox Game Pass Retro Classics also prove how hungry players are for this nostalgia.\n\n**Bubsy 4D** will meet players on May 22 via Steam. We will see together whether Atari's new retro-oriented roadmap can return the brand to its former glory days.\n\n_For the latest_ gaming guides_and_ system requirements_, you can follow GamingAlly on_ Instagram_,_ Twitter_and Google News._",
  "title": "Atari CEO Wants to Make the Company the Best Retro Brand",
  "updatedAt": "2026-05-17T08:45:11.000Z"
}