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  "path": "/business/companies/from-protein-weet-bix-to-protein-coffee-food-makers-are-cashing-in-on-australians-body-dreams-20260410-p5zmxl.html?ref=rss&utm_medium=rss&utm_source=rss_feed",
  "publishedAt": "2026-05-20T19:00:00.000Z",
  "site": "https://www.smh.com.au",
  "tags": [
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  "textContent": "Protein water, protein cereal, protein popcorn and protein jelly: the recent flood of products boasting this macronutrient has astonished even those in the industry.",
  "title": "From protein Weet-Bix to protein coffee, food makers are cashing in on Australians’ body dreams"
}