{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidd4d6jsukcrh7f7k5scplyph3s74qx2lhv4zwhbnpocwb2twnng4",
    "uri": "at://did:plc:v2emuqgfecd5aehkbfeku5xw/app.bsky.feed.post/3mi3beruqrvs2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidswnphl3isn7yo37l5kbp37pkf32r52q4chwygjergizmvokk6zy"
    },
    "mimeType": "image/jpeg",
    "size": 60093
  },
  "path": "/national/victoria/customers-will-be-obsessed-mecca-leads-way-as-stores-take-retail-experience-to-next-level-20260327-p5zj6q.html?ref=rss&utm_medium=rss&utm_source=rss_feed",
  "publishedAt": "2026-03-27T22:00:00.000Z",
  "site": "https://www.smh.com.au",
  "tags": [
    "National / Victoria"
  ],
  "textContent": "Melbourne’s bricks-and-mortar retailers are leaning into creativity and customer experience in the fight against online shopping.",
  "title": "‘Customers will be obsessed’: Mecca leads way as stores take retail experience to next level"
}