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  "path": "/pro/pete-townshend-partners-primary-wave-music/",
  "publishedAt": "2026-05-14T14:00:00.000Z",
  "site": "https://www.billboard.com",
  "tags": [
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  "textContent": "Primary Wave is closely involved in the exploitation of Townshend’s name, image, and likeness and the development and exploitation of future creative projects.",
  "title": "‘Who’s Better, Who’s Best’? Pete Townshend Partners With Primary Wave Music"
}